Shop… in human mode.

Online shopping should be about authenticity, creativity and human connection, and it should be as easy as flicking a switch.

We hope to offer tooling that helps small sellers put their best foot forward to make the most of the platforms that they use. In a marketplace increasingly shaped by generative tools and mass production, that's more important than ever.

We're starting with Certified Human© as a way to surface more information about individual products. Our seller-curated 'info cards' will call out signals related to originality, sourcing, and craft in order to help:

• Artisans highlight the real human story behind their work - whether it's handmade, artist-designed, or independently fulfilled
• Buyers more easily discover shops that reflect their values and support smaller, more intentional businesses

In the long term, we hope to do more with this base - helping artisans with positioning and presentation insights, to help them grow their stores and better share their story.

You can see an early mock-up of what that might look like below: